Weekly Business Insights from Top Ten Business Magazines | Week 296 | Entrepreneurship | 2

Extractive summaries of and key takeaways from the articles curated from TOP TEN BUSINESS MAGAZINES to promote informed business decision-making | Week 296 | May 12 – 18, 2023.

How One Leader Has Persevered Through 20 Years of Change in the Travel Industry

By Jason Nazar | Entrepreneur Magazine | May 16, 2023

Listen to the Extractive Summary of the Article

The CEO of the world’s leading provider of online travel about how to lead through uncertain times and survive a downturn, the amazing Glenn Fogel.  Fogel joined Booking Holdings (then known as Priceline.com) in February 2000 after stints as a trader at a global asset management firm and an investment banker specializing in the air transportation industry. Two weeks after he joined, the stock market peaked and the dot-com bubble burst. Soon after, the September 11 attacks happened, hampering people’s desire to travel. And when the 2020 pandemic hit, the industry was shattered yet again. So there’s no better leader to get advice from than this one.  He shares the following:

1. As bad as things can be, they will get better. Be resilient.  Fogel has time-earned wisdom. Despite spikes in post-Covid “revenge travel,” Fogel reminded him that travel will always be top-of-mind for people because most of their fondest memories are on vacations or trips. Plus, traveling to someplace new is always on someone’s bucket list. So the industry will always rebound after a downturn.
2. Keep employees happy and challenged, and they’ll stick around.  If they like what they’re doing, they probably won’t think about leaving your company. Life is short, so there’s no justification for them to stay somewhere they dislike.
3. When it comes to M&A, always consider the value and the pitfalls. When thinking about acquiring a company or merging with one, be cautious. Most deals don’t work out for the buyer. You need to dive deep into if the deal will create value and help the customer, and also how it could go wrong.
4. If you acquire a company and its existing employees are necessary to run the ship, make sure they’re incentivized to stay.  Like a marriage, Fogel says, both sides have to want to be in it after the wedding.
5. Every day is a fight if you want to keep succeeding.  People will always come up with new ideas to do the things you’re doing in different ways. The best defense against newcomers is to make sure you’re providing value so that people still feel the best way to do this transaction is through your company.
6. You’ll always have a chance to improve.  Your lifespan will include many “lives,” so a career is never definitive. In the end, you’re just as human as the next person, and your story will be a long one. You’ll have opportunities to do better.
7. Work hard but efficiently.  Remember that no matter how hard you work, you will likely never feel the job is finished. But at least if you do it efficiently, you can spend more time with the people you love to make that work worthwhile.
8. As with most things in life, always ask yourself WHY before making a decision.  For example, if your goal is to be a CEO, figure out why you want to be one first. Make sure it’s for the right reasons, and be prepared to constantly strive to do better.
9. Make things more convenient for the customer, and you’ll have fans for life.  Everything should be easier with technology, but that’s not always the case. Customers yearn for a simple all-in-one experience.

2 key takeaways from the article

1. Booking Holdings CEO Glenn Fogel remained in this position for 20 years.  He shares the nine leadership tips that have made the biggest difference for him.  
2. These tipes are:  As bad as things can be, they will get better. Be resilient; Keep employees happy and challenged, and they’ll stick around; When it comes to M&A, always consider the value and the pitfalls; If you acquire a company and its existing employees are necessary to run the ship, make sure they’re incentivized to stay; Every day is a fight if you want to keep succeeding; You’ll always have a chance to improve; Work hard but efficiently; As with most things in life, always ask yourself WHY before making a decision; and Make things more convenient for the customer, and you’ll have fans for life.

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Topics:  Travel, Leadership, Entrepreneurship