A Beekeeping Startup’s 3 Head-Buzzing Leadership Lessons

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A Beekeeping Startup’s 3 Head-Buzzing Leadership Lessons

By Peter Cohan | Inc Magazine | October 29, 2023

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Sometimes a great way to become the leader in your industry is to combine an insider and an outsider on your leadership team. The outsider will look at the problems facing your industry with a fresh perspective. The insider will provide the detailed knowledge of that industry’s problems. 

Four years after starting BeeHero is the leader in the industry with $10 million in revenue and $64 million in capital from investors.  Here are three lessons for leaders from BeeHero’s success.

1. Combine an outsider’s curiosity with an insider’s knowledge.  Business suffer when their CEO thinks they know all the answers. Rather than cognitive lock-in, CEOs with cognitive hunger are often the most successful companies. 
2. Experiment with new ideas until you find something that works.  Trying new approaches might not result in instant success. However, if you build prototypes, get feedback and try again, you could discover an effective solution.
3. Listen to your customers and meet their needs.  Ultimately, businesses that rise to the top of their industries give customers more value than their rivals do.

3 key takeaways from the article

1. Sometimes a great way to become the leader in your industry is to combine an insider and an outsider on your leadership team. The outsider will look at the problems facing your industry with a fresh perspective. The insider will provide the detailed knowledge of that industry’s problems. 
2. Four years after starting. BeeHero is the leader in the industry with $10 million in revenue and $64 million in capital from investors.  
3. Three lessons for leaders from BeeHero’s success:  Combine an outsider’s curiosity with an insider’s knowledge.  Experiment with new ideas until you find something that works. Listen to your customers and meet their needs. 

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Topics:  Entrepreneurship, Startups