Informed i’s Weekly Business Insights
Extractive summaries and key takeaways from the articles carefully curated from TOP TEN BUSINESS MAGAZINES to promote informed business decision-making | Since 2017 | Week 420 | September 26 – October 4, 2025 | Archive

How Emotionally Intelligent People Use the Blue Dolphin Rule to Stop Negative
By Justin Bariso | Inc | September 28, 2025
Extractive Summary of the Article | Listen
3 key takeaways from the article
- Ever had a song you couldn’t get out of your head? There’s a scientific reason for this: It’s called ironic process theory. Or, you may have heard it by its more common name: The white bear problem.
- The white bear problem was popularized by Harvard psychologist Daniel Wegner in the late 1980s. Also known as ironic process theory, Wegner’s problem stated that attempts to suppress thoughts can actually increase their frequency. Wegner based the name on a quote in an essay by Russian writer Fyodor Dostoevsky from over a century ago: “Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute.” Wegner described this as an “ironic process or theory.”
- But there’s a way to conquer your white bears, and it involves emotional intelligence, the ability to understand and manage emotions. Enter the blue dolphin. Instead of trying not to think of something, you have to intentionally focus your mind on a completely different thought. For example, instead of a white bear, try to think of a blue dolphin. A blue dolphin is a substitute thought.
(Copyright lies with the publisher)
Topics: Personal Development, Emotional Intelligence, White Bear Problem, Blu Dolphin
Click to read the extractive summary of the articleEver had a song you couldn’t get out of your head? According to the author that’s what happened to him the other day. Pink Pony Club. It’s everywhere right now; he can’t escape it. And even though he really doesn’t like that song, it’s catchy. And as you’ve probably experienced, once you get a song like that stuck in your head it can feel impossible to get out.
What you might not know is there’s a scientific reason for this: It’s called ironic process theory. Or, you may have heard it by its more common name: The white bear problem. But there’s a tried and tested brain hack that helps you to get a song out of your head. What’s more, you can use it to replace negative or harmful thoughts with positive, helpful ones. With enough practice, you can change your entire mindset. The author calls this method the Blue Dolphin Rule.
The white bear problem was popularized by Harvard psychologist Daniel Wegner in the late 1980s. Also known as ironic process theory, Wegner’s problem stated that attempts to suppress thoughts can actually increase their frequency. Wegner based the name on a quote in an essay by Russian writer Fyodor Dostoevsky from over a century ago: “Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute.” Over the course of a decade, Wegner discovered that at least part of the reason why this happens. While we try our best to avoid a thought with one part of the mind, another part of us keeps “checking in” to make sure the thought isn’t coming up. Wegner described this as an “ironic process.” That helps explain why the author can’t get Pink Pony Club out of his head. Also, why you may struggle to push out anxious thoughts or limiting beliefs.
But there’s a way to conquer your white bears, and it involves emotional intelligence, the ability to understand and manage emotions. Enter the blue dolphin.
Over time, Wegner and other researchers found a trick to reduce the rebound of unwanted thoughts. Instead of trying not to think of something, you have to intentionally focus your mind on a completely different thought. For example, instead of a white bear, try to think of a blue dolphin. A blue dolphin is a substitute thought. It’s a replacement, or “go-to,” something you can immediately focus attention on if your white bear comes to mind. In psychology, this emotional regulation technique is known as thought replacement or thought substitution. For example, if Pink Pony Club is ringing around in your head, you’ve got to start singing another catchy song. As you shift your attention and go all in with your new song, Pink Pony Club fades into the background…and eventually disappears. You can do the same with your negative thoughts. See how it works? Every time you think of a blue dolphin, write it down or record it in a note on your phone. Eventually, you’ll have a collection of replacement thoughts you can use whenever you need them.
So, the next time a white bear rears its ugly head, you can pull out your list. Focus on one of your blue dolphins. Read it out loud if you like.
As you practice, you’ll start to do this more naturally. And eventually, you’ll find you’re keeping those nasty white bears at bay—and singing the tune you want, instead of the one that got stuck in your head.
show less
Leave a Reply
You must be logged in to post a comment.