A “QuitGPT” campaign is urging people to cancel their ChatGPT subscriptions

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QuitGPT is one of the latest salvos in a growing movement by activists and disaffected users to cancel their subscriptions. In just the past few weeks, users have flooded Reddit with stories about quitting the chatbot. Many lamented the performance of GPT-5.2, the latest model. Others shared memes parodying the chatbot’s sycophancy. Some planned a “Mass Cancellation Party” in San Francisco, a sardonic nod to the GPT-4o funeral that an OpenAI employee had floated, poking fun at users who are mourning the model’s impending retirement. Still, others are protesting against what they see as a deepening entanglement between OpenAI and the Trump administration.

QuitGPT is getting attention. A recent Instagram post from the campaign has more than 36 million views and 1.3 million likes. And the organizers say that more than 17,000 people have signed up on the campaign’s website, which asks people whether they canceled their subscriptions, will commit to stop using ChatGPT, or will share the campaign on social media. 

Dozens of left-leaning teens and twentysomethings scattered across the US came together to organize QuitGPT in late January. They range from pro-democracy activists and climate organizers to techies and self-proclaimed cyber libertarians, many of them seasoned grassroots campaigners. They were inspired by a viral video posted by Scott Galloway, a marketing professor at New York University and host of The Prof G Pod. He argued that the best way to stop ICE was to persuade people to cancel their ChatGPT subscriptions. Denting OpenAI’s subscriber base could ripple through the stock market and threaten an economic downturn that would nudge Trump, he said.

Although spurred by a fatal immigration crackdown, these developments signal that a sprawling anti-AI movement is gaining momentum. The campaigns are tapping into simmering anxieties about AI, says Rosenblum-Larson, including the energy costs of data centers, the plague of deepfake porn, the teen mental-health crisis, the job apocalypse, and slop. “It’s a really strange set of coalitions built around the AI movement,” he says.