I’ve Started Multiple Businesses Over 30 Years — Here’s My 4-Part Formula to Building Long-lasting Success

The authro was recently asked by a woman entrepreneur in her collective how she had achieved such lasting success. Although she acknowledges that timing and luck played a role, she believes her hard work and strong desire to succeed were most influential.  After reflecting on her nearly 30 years of experience, during which she has closed over $1.6 billion in transactions, including $1.4 billion in commercial real estate and $280 million since founding her marketing agency during The Great Recession, she had a response to her question in the form of a 4 part framework.

Ambition plus joy.  Most successful entrepreneurs will share that starting and scaling a business is one of the most difficult and rewarding challenges they have faced, the author is no exceuption. It takes unmatched focus and ambition. What she has learned is that unchecked traditional ambition alone will burn you out. However, when it’s coupled with joy, it becomes a way to achieve long-term sustainable success. This integration is what she calls Joyful Ambition™, a new way to deploy ambition and still accomplish your goals without regret and burnout.

Integrity.  A client  she has worked with for over seven years once told me, “Thank you, Bianca. You always show up no matter what, and that’s one of the things I value most about working with you and your agency.”  Integrity is not only what you say and do for your clients and customers, but it’s also how you run your life and business. If you lack integrity in one area, you most likely lack it in other areas of your life. Integrity is foundational to lasting success. As entrepreneurs, it is our job to have a clear north star and build lasting trust in every interaction if we desire longevity and success.

Relationships.  Building and maintaining relationships is an invaluable skill because trust compounds. And the same holds true whether you’re closing your first sale or landing a billion-dollar deal: People do business with people they trust. A relationship has always been the keystone to every major opportunity he has had in business. Great entrepreneurs live by a people-first philosophy that includes their family, friends, team and clients.