Weekly Business Insights from Top Ten Business Magazines | Week 292 | Entrepreneurship Section | 2

Extractive summaries of and key takeaways from the articles curated from TOP TEN BUSINESS MAGAZINES to promote informed business decision-making | Week 292 | April 14-20, 2023

How Entrepreneurs Can Build Their Personal Brand on LinkedIn

By Jenny Karn | Entrepreneur Magazine | April 20, 2023

Listen to the Extractive Summary of the Article

Business branding and personal branding are now closely intertwined, especially for companies led by knowledgeable and charismatic founders. It’s thus understandable that so many entrepreneurs and C-suite-bound professionals are developing their own online personas and audiences. It’s not enough anymore to simply offer your talents to recruiters; you ideally want to package in a built-in following.  Here are some reasons entrepreneurs and company executives should be active on LinkedIn:

1. Build credibility and trust.  By creating a strong LinkedIn profile and sharing valuable content, you can build credibility and establish yourself as an expert in your industry. This can help build trust with your audience, which is essential for building your personal branding and a successful business.  Start by enabling Creator Mode on your LinkedIn account. Enabling this will give your account a follow button rather than a connect button, making it so that others will see your posted content without you having to approve every single connection request.
2. Expand your network.  By connecting with other professionals in your industry, you can build relationships that can lead to new business opportunities, partnerships and collaborations. The site also allows you to join groups and discuss with like-minded professionals, which can help you learn and grow in your industry.  Be bold and add people you don’t know on LinkedIn but have mutual connections with, as growing your reach will require adding users connected to your field of work you may not know personally.  Adding your LinkedIn URL to your email signature will also direct professionals you communicate with to your page so you can make more consistent connections.
3. Increase brand visibility.  By sharing content, you can reach a wider audience and increase your brand’s reach. You can also use the popular social media network to promote your business and share updates about your company. By being active on the platform, you can ensure that your brand is top of mind for your audience.  Similar to other social media platforms, hashtags can be a crucial way to increase your personal brand’s exposure. Hashtags function the same way they do on platforms like Instagram and Twitter, and ultimately will boost your engagement and reach with every post.
4. Attract top talent.  By sharing updates about your company and culture, you can showcase what makes your business unique and attract candidates who are a good fit for your organization. You can also use LinkedIn to post job openings and connect with potential candidates.

3 key takeaways from the article

1. Business branding and personal branding are now closely intertwined, especially for companies led by knowledgeable and charismatic founders. 
2. It’s thus understandable that so many entrepreneurs and C-suite-bound professionals are developing their own online personas and audiences. It’s not enough anymore to simply offer your talents to recruiters; you ideally want to package in a built-in following.  
3. Some reasons entrepreneurs and company executives should be active on LinkedIn are:  it builds credibility and trust, helps you to expand your network, increase your brand visibility,  and attract top talent for your organization.

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Topics:  Entrepreneurship, Marketing, Personal Branding