Weekly Business Insights from Top Ten Business Magazines | Week 306 | Entrepreneurship Section | 2

Extractive summaries and key takeaways from the articles curated from TOP TEN BUSINESS MAGAZINES to promote informed business decision-making | Week 306 July 21-27 , 2023

How To Build a Strong Real Estate Brand Online and Increase Trust With Clients

By Adam Petrilli | Entrepreneur Magazine | July 26, 2023

Listen to the Extractive Summary of the Article

Real estate is a reputation-based business, managing your brand (including online) is recommended and essential.  Focusing on the following three key areas can help rein in your real estate reputation and build a stronger brand in your local market.  

1. Perform a reputation audit.  Before developing a game plan for your real estate brand, you must first understand where you’re at. A reputation audit helps you do just that, sharpening your focus on three critical online arenas: Google, social media and review sites.  To start your audit, Google your brand and other realtors in your area. Compare and take notes on how you stack up. Next, go to various social media channels and search your brand on popular platforms. Note your brand position, performance and interactions on well-trafficked sites, including how you appear in user conversations.  Finally, check out your review presence on Google and popular realtor review platforms. Learn what people are saying about your brand. 
2. Take steps to develop and improve brand recognition.  Once you have a clearer idea of brand performance online, you can work on improving or strengthening your position. Tactics for defining and reinforcing your real estate reputation include:  identifying your brand (ask yourself what makes you different from the other guys); determining your unique voice and service; find and define your audience; stay away from ultra-niche markets; and make marketing and branding memorable.
3. Work toward client trust.  Once you’ve refined your message, it is time to build a lasting impression with potential clients. As a people business, real estate is all about genuine connection and human interaction. For success in the profession, you must develop trust. Once again, online reputation management is essential.  The following can help:  share your expertise e.g., in the form of posts; use social media to connect with prospective clients; and request client reviews.

2 key takeaways from the article

1. Real estate is a reputation-based business.  Managing your brand (including online) is recommended and essential.  
2. Focusing on the following three key areas can help rein in your real estate reputation and build a stronger brand in your local market.  These are: one, perform a reputation audit.  Before developing a game plan for your real estate brand, you must first understand where you’re at.  Focus on three critical online arenas: Google, social media and review sites.  Two, take steps to develop and improve brand recognition. Tactics for defining and reinforcing your real estate reputation include: identifying your brand; determining your unique voice and service; find and define your audience; stay away from ultra-niche markets; and make marketing and branding memorable. Three, as a people business, real estate is all about genuine connection and human interaction. For success in the profession, you must develop trust. The following can help:  share your expertise e.g., in the form of posts; use social media to connect with prospective clients; and request client reviews. 

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Topics: Marketing, Real Estate Marketing, Branding