Weekly Business Insights from Top Ten Business Magazines | Week 329
Extractive summaries and key takeaways from the articles curated from TOP TEN BUSINESS MAGAZINES to promote informed business decision-making | Since September 2017 | Week 329 | December 29, 2023 – January 4, 2024
Leading & Managing Section | 2
3 Tips For A LinkedIn Profile Summary That Gets Noticed In 2024
By Ashley Stahl | Forbes Magazine | January 3, 2024
Extractive Summary of the Article | Listen
LinkedIn remains the leader in professional networking and will continue to have a tremendous impact on personal branding in 2024. Your LinkedIn profile should reflect your personal brand … and it begins with the profile summary (the About section). Three tips to create a stand-out About section to grow your personal brand.
Tell a good story. This section lets you define yourself and your brand in your own words. You’re free to include career highlights, stores, achievements, or showcase your personality. The most important part of this section is to tell a good story. It’s the first glimpse of who you are for LinkedIn users, so don’t forget to let your personality shine — it can be the difference between someone wanting to work with you or not. Let’s face it: no one wants to work with someone who doesn’t have a personality! Finish such sentences to help you uncover your start.
Skip the details. Save the juicy details of each role for the Experience section of your profile. Stick to the highlights in this section and weave those into the story. If you traveled a winding path to fully blossom into who you are, tell the story to show the skills you picked up along the way that shape your uniqueness — your signature brand. Highlights your communication and problem-solving skills, shows that you like to meet new people, and finishes by connecting the dots to your career in design.
Finish strong with a call to action. You have options for how you choose your ending, and those should be based on what you want from your LinkedIn profile. Most successful summaries finish with a call-to-action or a list of skills or experiences. The most important aspect of your closing is to maintain a focus on your personal brand. Use tone and words consistent with how you want to be perceived.
A captivating profile summary is just the beginning, give your entire profile a lift and learn how to use the platform to build your LinkedIn network. LinkedIn is a powerful platform to build your professional personal brand and, if done well, can open doors to lasting connections to help you grow in your career.
3 key takeaways from the article
- LinkedIn remains the leader in professional networking and will continue to have a tremendous impact on personal branding in 2024. Your LinkedIn profile should reflect your personal brand … and it begins with the profile summary (the About section).
- Three tips to create a stand-out About section to grow your personal brand. Tell a good story. Save the juicy details of each role for the Experience section of your profile. Finish strong with a call to action.
- A captivating profile summary is just the beginning, give your entire profile a lift and learn how to use the platform to build your LinkedIn network. LinkedIn is a powerful platform to build your professional personal brand and, if done well, can open doors to lasting connections to help you grow in your career.
(Copyright lies with the publisher)
Topics: Career, Personal Branding, Marketing, Linkedin
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