7 Ways to Create a Seamless Marketing Campaign Across All Platforms

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7 Ways to Create a Seamless Marketing Campaign Across All Platforms

By Dmitrii Khasanov | Entrepreneur Magazine | Feb 29, 2024

Extractive Summary of the Article | Listen

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’s expected to reach a whopping $1.5 trillion by 2030.

Social media is at the top of the list, offering a variety of platforms to communicate with clients and users. However, dealing with cross-platform content marketing might seem daunting initially, but it doesn’t have to be. Many marketers aim to expand their reach across various social media platforms, yet efficiency becomes a concern, especially without a clear approach.  Consider the key factors that impact the success of developing a cross-platform digital marketing strategy.

1. Set platform-specific goals.  Before diving in, it’s crucial to undertake this pivotal step. While you may already have an overarching goal for your campaign, it’s imperative to set specific goals for each platform you’ll be utilizing. Here are some illustrative examples:  Instagram: Promote engagement and discovery.   Pinterest: Drive conversion to the website.  LinkedIn: Build B2B-focused marketing campaigns.  Facebook: Promote engagement and attract leads.  Medium: Share expertise and experience.
2. Say no to copy-paste (almost).  Since platforms have their own quirks, it’s crucial to customize content for each one. Yet, you can consider duplicating content for platforms that share similar audience segments. However, copying and pasting the same content across multiple platforms will be the biggest red flag for people potentially interested in interacting with your content.
3. Use paid and organic strategies together.  Blend paid and organic approaches thoughtfully. Experiment to discover the optimal balance.
4. Include search terms in your name or username.  Make yourself more discoverable by adding relevant keywords to your username or profile name. SEO (Search Engine Optimization) helps the right audience find your profile easily when they search for related topics. Test different keywords to optimize your profile and attract the most targeted users.
5. Get verified.  Where applicable, secure a verified badge — the coveted blue checkmark. This symbol not only instills trust but also sets your brand apart as authentic, bolstering overall credibility.  Experiment with the verification process to enhance your brand’s authority and recognition.
6. Schedule your content.  Strategic planning and scheduling of content in advance are the must-do. By doing so, you ensure a seamless narrative and prevent disjointed announcements. Develop a well-thought-out content calendar to maintain consistency and engage your audience effectively. You are free to try out different scheduling approaches to find the rhythm that works best for your brand.
7. Diversify your content types.  Photos, videos, articles, storytelling, educational or entertainment content, case studies and way more — experimenting with different post styles expands your cross-platform marketing arsenal, offering a broader range of options to grow your brand organically.

3 key takeaways from the article

1. Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’s expected to reach a whopping $1.5 trillion by 2030.
2. Social media is at the top of the list, offering a variety of platforms to communicate with clients and users. However, dealing with cross-platform content marketing might seem daunting initially, but it doesn’t have to be. Many marketers aim to expand their reach across various social media platforms, yet efficiency becomes a concern, especially without a clear approach.
3. Consider the key factors that impact the success of developing a cross-platform digital marketing strategy:  Set platform-specific goals, Say no to copy-paste (almost), Use paid and organic strategies together, Include search terms in your name or username, Get verified, Schedule your content, and Diversify your content types.

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Topics:  Marketing, Digital Marketing, Technology