What even is the AI bubble?

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In July, a widely cited MIT study claimed that 95% of organizations that invested in generative AI were getting “zero return.” Tech stocks briefly plunged. While the study itself was more nuanced than the headlines, for many it still felt like the first hard data point confirming what skeptics had muttered for months: Hype around AI might be outpacing reality.

Then, in August, OpenAI CEO Sam Altman said what everyone in Silicon Valley had been whispering. “Are we in a phase where investors as a whole are overexcited about AI?” he said during a press dinner the author attended.   The author’s opinion is yes.

He compared the current moment to the dot-com bubble. “When bubbles happen, smart people get overexcited about a kernel of truth,” he explained. “Tech was really important. The internet was a really big deal. People got overexcited.” 

With those comments, it was off to the races. The next day’s stock market dip was attributed to the sentiment he shared. The question “Are we in an AI bubble?” became inescapable.

Who thinks it is a bubble?   The short answer: Lots of people. But not everyone agrees on who or what is overinflated. Tech leaders are using this moment of fear to take shots at their rivals and position themselves as clear winners on the other side. How they describe the bubble depends on where their company sits.

When I asked Meta CEO Mark Zuckerberg about the AI bubble in September, he ran through the historical analogies of past bubbles—railroads, fiber for the internet, the dot-com boom—and noted that in each case, “the infrastructure gets built out, people take on too much debt, and then you hit some blip … and then a lot of the companies end up going out of business.”  But Zuckerberg’s prescription wasn’t for Meta to pump the brakes. It was to keep spending: “If we end up misspending a couple of hundred billion dollars, I think that that is going to be very unfortunate, obviously. But I’d say the risk is higher on the other side.”

Still others are arguing that the pain will be widespread. Google CEO Sundar Pichai told the BBC this month that there’s “some irrationality” in the current boom. Asked whether Google would be immune to a bubble bursting, he warned, “I think no company is going to be immune, including us.”

What’s inflating the bubble?  Companies are raising enormous sums of money and seeing unprecedented valuations. Much of that money, in turn, is going toward the buildout of massive data centers—on which both private companies like OpenAI and Elon Musk’s xAI and public ones such as Meta and Google are spending heavily.  This eye-popping spending on AI data centers isn’t entirely detached from reality. The leaders of the top AI companies all stress that they’re bottlenecked by their limited access to computing power.

Who is exposed, and who is to blame?  It depends on who you ask. During the August press dinner, where he made his market-moving comments, Altman was blunt about where he sees the excess. He said it’s “insane” that some AI startups with “three people and an idea” are receiving funding at such high valuations. “That’s not rational behavior,” he said. “Someone’s gonna get burned there, I think.” As Safe Superintelligence cofounder (and former OpenAI chief scientist and cofounder) Ilya Sutskever put it on a recent podcast: Silicon Valley has “more companies than ideas.”  Demis Hassabis, the CEO of Google DeepMind, offered a similar diagnosis when the author spoke with him in November.  Anthropic CEO Dario Amodei also struck at his competition during the New York Times DealBook Summit in early December.  Zuckerberg shared a similar message at an internal employee Q&A session after Meta’s last earnings call. He noted that unprofitable startups like OpenAI and Anthropic risk bankruptcy if they misjudge the timing of their investments, but Meta has the advantage of strong cash flow, he reassured staff.

How could a bubble burst?  The author’s conversations with tech executives and investors suggest that the bubble will be most likely to pop if overfunded startups can’t turn a profit or grow into their lofty valuations. This bubble could last longer than than past ones, given that private markets aren’t traded on public markets and therefore move more slowly, but the ripple effects will still be profound when the end comes.

Still, given the level of spending on AI, it still needs a viable business model beyond subscriptions, which won’t be able to  drive profits from billions of people’s eyeballs like the ad-driven businesses that have defined the last 20 years of the internet.

For now, investors are mostly buying into the hype of the powerful AI systems that these data center buildouts will supposedly unlock in the future. At some point the biggest spenders, like OpenAI, will need to show investors that the money spent on the infrastructure buildout was worth it.

There’s also still a lot of uncertainty about the technical direction that AI is heading in. LLMs are expected to remain critical to more advanced AI systems, but industry leaders can’t seem to agree on which additional breakthroughs are needed to achieve artificial general intelligence, or AGI.

The question now.  What makes this moment surreal is the honesty. The same people pouring billions into AI will openly tell you it might all come crashing down.  Taylor framed it as two truths existing at once. “I think it is both true that AI will transform the economy,” he told the author, “and I think we’re also in a bubble, and a lot of people will lose a lot of money. I think both are absolutely true at the same time.”

“When the dust settles and you see who the winners are, society benefits from those inventions,” Amazon founder Jeff Bezos said in October. “This is real. The benefit to society from AI is going to be gigantic.”

Goldman Sachs says the AI boom now looks the way tech stocks did in 1997, several years before the dot-com bubble actually burst. The bank flagged five warning signs seen in the late 1990s that investors should watch now: peak investment spending, falling corporate profits, rising corporate debt, Fed rate cuts, and widening credit spreads. We’re probably not at 1999 levels yet. But the imbalances are building fast.

Maybe AI will save us from our own irrational exuberance. But for now, we’re living in an in-between moment when everyone knows what’s coming but keeps blowing more air into the balloon anyway.

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