If You Don’t Know These 6 Industry-Backed Secrets, You’re Probably Losing Customers Every Day

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If You Don’t Know These 6 Industry-Backed Secrets, You’re Probably Losing Customers Every Day

By Frances Dodds | Entrepreneur | August 14, 2025

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2 key takeaways from the article

1. Customer loyalty is tough to earn and even harder to keep.  You want your customers to feel heard and valued, but it’s not always simple. The author asked six business leaders from six successful companies to share the strategies they use to keep customers happy, engaged and coming back for more. 
2. No matter your industry, these insights are practical, impactful and worth borrowing.  Loyalty is built not during times of success, but when things don’t go as planned.  Loyalty can come from anywhere — we can’t be too precious about who we target or speak to — and that real, actual benefits can be a driving force.   When we make customers feel heard and valued, they keep coming back.  Watch for customer pain points.  Relentlessly improve your product.  And treat customers like partners.

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Topics:  Building Customers Loyalty, Product Improvement

Customer loyalty is tough to earn and even harder to keep.  You want your customers to feel heard and valued, but it’s not always simple. We asked six business leaders from six successful companies to share the strategies they use to keep customers happy, engaged and coming back for more. No matter your industry, these insights are practical, impactful and worth borrowing.

1. Take the hit in hard times.  Loyalty is built not during times of success, but when things don’t go as planned.
2. Lean into unexpected places.  Loyalty can come from anywhere — we can’t be too precious about who we target or speak to — and that real, actual benefits can be a driving force.
3. Make customers feel heard.  When we make customers feel heard and valued, they keep coming back.
4. Watch for customer pain points.  One of the most painful yet valuable things you can do is watch a customer use your product in real time. It can be humbling, even frustrating, to see where they struggle or get confused, but it’s also one of the fastest ways to understand their true experience. The moments where a customer stumbles are the biggest opportunities to improve, and fixing those pain points is what builds long-term loyalty.
5. Relentlessly improve your product.
6. Treat customers like partners.